Write a 6 page essay on Industry Analysis of the Cosmetic Industry.Download file to see previous pages… Charles Revson with his brother and the chemist Charles Luchman formed Revlon in the year of 1

Write a 6 page essay on Industry Analysis of the Cosmetic Industry.

Download file to see previous pages…

Charles Revson with his brother and the chemist Charles Luchman formed Revlon in the year of 1932. An “L” was added by Luchman in the Revson to name it REVLON. Quality supplies at reasonable prices soon made Revlon a world leader.

Under recognized brands such as Revlon, ColorStay, New Complexion, Revlon Age Defying, Almay, Ultima II and Flex Charlie. and Skin lights, made Revlon known worldwide. Revlon sold its goods in approximately 175 countries. A wide range of skin care and sun care products. Ultima II, Vitamin C Absolutes and Eterna 27, were also offered by Revlon. Currently, the main players in the cosmetics game are. Estee Lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, L’Oreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics everybody’s getting into the scenario with their own lines and inventions but controlled by the price factor.

The cosmetic industry is vast and creates plentiful jobs because of its cosmopolitan nature. The market is a multi-billion dollar industry and united States own the largest personal product market in the world accounting for 26% of global sales. The main frame of this industry relies on production value, labor production, number of employees, personnel costs and the number of enterprises. Cosmetic science is not only about formulation of a product but also takes an account of intelligent and innovative marketing decisions and cost constraints. It is lucky for the manufacturers to hold the top manufacturers position. Revlon also ruled the industry for a long time but was not lucky enough. Reconsideration, re-evaluation and innovation is the key to success and survival in cosmetic industry.

In 1930′ Revlon began selling its product through drug and departmental stores. During 50s, the usage of innovative ways of advertisement to gave a boost to publicity and sales. It used television sponsorship and radio ads. The advertisement sector was always supported by Revlon and generated a lot of business. This sector is one of the biggest revenue generator in United States. Advertising campaign “The Most Unforgettable Women in the World wear Revlon” of late 1980s and 1990s became very popular. Advertising the product in an effective manner is the name of the game which Revson introduced and now the industry cannot do without it. During severe financial crises even, Cindy Crawford and Claudia Schiffer were two top models signed up by Revlon. Again in 90s, in spite of loss, the company launched an expensive marketing campaign featuring Halle Berry and Julianne Moore, to boost sales. Revlon has never compromised on advertising a product in an effective manner.

Anticipation of new trends brings business to this industry and the foundation of Revlon was based on it. Revlon started with a single product, nail enamel which was never available before.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with My Homework Geeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Live ChatWhatsApp