While attending Santa Clara University, Ginny Erickson had a sales internship with a large radio corporation. Her job focused on selling advertising to untapped resources around the Bay Area. To find new business, she was advised to look for small, local companies that hadn’t thought of advertising on the radio. The company’s informal philosophy for its sales staff, as she learned from others on staff, was, ‘Do the best for us, not for the client.’ Ginny struggled with the company’s motto. The radio station had a young audience base, yet they were asking her to convince family-owned restaurants and other small business owners to advertise with them. The station was willing to do anything to make a profit. Ginny knew that these family-owned restaurants and other targeted companies shouldn’t be interested in placing ads with such a young audience, but she was told to convince them anyway. To her, this philosophy was just dishonest. Ginny was also told to “use whatever incentive, whatsoever.” For a young female, this included pushing the limits of accepted, respectable business attire to attract customers. She had a target to reach and, as a low-ranking member within the company, Ginny didn’t voice her concern about the business practices to any of her superiors. With the lofty quotas they set, she felt she had no choice but to use their unethical practices. Besides, she needed the sales experience and a good reference to put on her resume. How, specifically, would you describe the ethical dilemma faced by Ginny? What are the harms of following the radio company’s informal sales motto? How would you handle the situation?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more
Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;