Tim Hortons Corporate Social Responsability
Tim Hortons Corporate Social Responsibility Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and stakeholders. Tim Hortons understands well this concept and the importance of corporate social responsibility. Making a True Difference is the way Tim Hortons defines sustainability and responsibility and the overarching framework that brings together all of our programs and initiatives.
Making a True Difference helps guide us on our corporate social responsibility journey, supports our overall vision to be a quality leader across all sectors in Canada and sustain our mission to deliver superior quality products and services for our guests and communities. Making a True Difference initiative include the following programs to help individuals, communities and the planet: •Tim Hortons Children’s Foundation: The Foundation is a non-profit, charitable organization committed to providing a fun-filled camp environment for children from economically disadvantaged homes. Local Programs: Tim Hortons is proud to support local initiatives that make a difference like: Tim Hortons Smile Cookie, Free Summer Swimming, Timbits Minor Sports Program, Earn-a-Bike Program, Remembrance Day, etc. •Sponsorships: Tim Hortons believes in giving back to the communities by participating in events, such as community festivals, or partnering with groups, such as minor sports teams, that are important to the community as a whole. Coffee Partnership: The overall vision of the Tim Hortons Coffee Partnership is to help build sustainable coffee communities by supporting coffee farmers in key areas that will improve their coffee business and their lives. •Aboriginal Relations: Tim Hortons have been working on implementing a meaningful, structured and long-term partnership with the Aboriginal community. •Animal Welfare at Tim Hortons: Animal welfare is an important issue to Tim Hortons and all its stakeholders, including Restaurant Owners, suppliers, investors and guests.
The company considers animal welfare to apply to all aspects of animal care of the farm animals within the supply chain •Waste Reduction: Tim Hortons promotes waste reduction through various in-store programs and continues to create awareness about the environment, litter, and the importance of keeping the neighborhoods clean. Tim Hortons CSR programs Achievements: •Tim Horton Children’s Foundation (THCF) welcomed 13,414 campers in 2011. •In 2011, THCF gave out 243 bursaries for post-secondary education worth $600,000 to graduates of the Youth Leadership Program. •Approximately $9. million was raised on Camp Day in 2011, benefitting the THCF. •$16 million invested in community initiatives across Canada and the United States. •Smile Cookie program raised $4 million for local charities across Canada and the United States. •Developed and implemented programs and initiatives within the Education, Employment, Empowering Youth and Economic Development pillars of “Horizons” – Tim Hortons Aboriginal Relations Program •The number of restaurants diverting our hot beverage cups and other paper packaging increased by 22 per cent in 2011 to more than 800 restaurants •Achievement of a 6. percent increase in fuel efficiency of the company’s distribution fleet since 2008. •9% reduction in water consumption at our corporate buildings in 2011 compared to our baseline year of 2008. •Animal Welfare Policy was revised and commitment made to source one per cent of system-wide eggs from enriched-cage hen housing systems as well as to encourage the pork industry to move away from using gestation crates over time.