Marketing Plan For Imperial Appliances Plaza

Table of contents


Marketing plan for a appliances company is not easy. It needs a lot of effort and bloody researches. Doing it is a bit challenging but exciting. Everybody wants decorate their own appliance but the thing is, how can you make them convinced to choose your real estate company? Summary of my Chosen Company It was an August of 1974 when an idea of putting up an appliance firm in Lillo was hatched. Preparation in terms of market analysis, buyer characteristics and preference, capital requirements, and projected returns were assembled and carefully studied.

Imperial Appliances

Plaza was then the company name adopted. It was single proprietorship in form but family partnership in context. In March of 1982. The company was converted into a corporation. The move raised capitalization to a competitive level. And the company grew more rapidly in the late ass’s. Several branches were open up. Imperial Appliances Corporation continues to grow serving to the appliance need not only of the longish but to many Filipinos Nationwide.

Chapter I. Market Facts

Fact Finding marketing plan. With over 37 years of building experience and pioneering concept leadership, Camellia’s focus is on building living communities that embody innovation and progress with family and community life – creating a legacy of value for generations to come. Imperial Appliance Plaza has become the country’s largest developer with communities pning the north and south of Luzon, Visas and Mindanao. A. Products Properties in Tarmac. A better community comes from a better appliance.

Chapter II. Problems and Opportunities Assessment

Some clients are Just tend to buy their needed appliance on the other company who have a big discount in every unit. But through Imperial, we will help them or we will convince them to buy our product,because it has a good quality and to meet high nonusers demand and delivery expectation. Marketing objectives . To become the most trusted and recognized brand in our industry. To learn and find better ways and solutions on the increasing demands in appliance market.

Chapter III. Plan of Action Virtual Tours

Virtual tours arena Just to showcase million-peso appliance anymore. Every appliance should have a virtual tour, even if it’s only two spins. Buyers love, love,love virtual tours.


Signage encourages appliance shoppers to immediately call you or your agent. It’s free advertising! If your home is a corner lot, put up two signs. Print Advertising Print advertising reaches buyers who read newspapers. Online ads reach the rest.

If your neighbors say, “Everywhere I look, I see your appliance advertised,” you’re doing a good Job. Direct Mail If you’re an unrepresented seller, you can buy mailing lists from list brokers. If you are represented by an agent, ask about a direct mail program. I prefer oversized four-color postcards because they are inexpensive to mail and eye- catching. Here are three places to mail: Open Appliances Not every appliance is suitable for an open appliance due to location or other actors, and sometimes the only way to determine that is to try it.

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