JC Penny Case Study Analysis

Case Discussion Questions:

Evaluate the overall effectiveness of the “Fair and Square” repositioning strategy. How well or poorly do all the elements work together or work at odds with one another to deliver a coherent whole?
What assumptions about JC Penney’s 5 C’s (customer, competitors/ collaborators, context, and company) must hold true for the repositioning to be effective? What does Johnson perceive in these factors that lead him to believe that “Fair and Square” pricing can be a successful approach for JC Penney? How confident are you that these assumptions are correct?
Is JC Penney a brand that can be “Target-ized” or “Apple-ized”? Why or why not? In what fundamental ways does JC Penney differ from these two brands? Does Johnson’s plan address these differences in ways that make the success of JC Penney’s new strategy more or less likely
Do you agree with the changes Johnson is making to the pricing scheme that set to take effect August 1st? Are they enough to turn things around? What should Johnson do now? Looking out on year, will JC Penney be a stronger or weaker brand if he stays on the current course?

Rubric
     Case Rubric 2019 Criteria Ratings      Pts     Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Identification of Main issues/problem and Analysis and Evaluation of issues/problem. _3429
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Range               
         threshold:            pts         Edit ratingDelete rating

10.0 to >7.0 pts                 Excellent
Identifies and demonstrates a sophisticated understanding of the main issues/problems in the case study. Presents an insightful and thorough analysis of all identified issues/problems.
blank
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7.0 to >4.0 pts                 Good
Identifies and demonstrates an accomplished understanding of most of the issues/problems. Presents a thorough analysis of most of the issues identified.
_1852
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4.0 to >1.0 pts                 Poor
Identifies and demonstrates acceptable understanding of some of the issue/problems in the case study. Presents a superficial or incomplete analysis of some of the identified issues.
_5103
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1.0 to >0.0 pts                 Unacceptable
Did not identifies and demonstrates acceptable understanding of some of the issue/problems in the case study. Did not provide analysis or the analysis is not accurate.
_7392
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0.0 to >0 pts                 No Marks

blank_2        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts


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This criterion is linked to a Learning OutcomeRecommendations on effective solutions/strategies _4070
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Range               
         threshold:            pts         Edit ratingDelete rating

10.0 to >7.0 pts                 Excellent
Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a critical view; interpretation is both reasonable and objective.
_7851
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7.0 to >4.0 pts                 Good
Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented.
_1022
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4.0 to >1.0 pts                 Poor
Little action suggested and/or inappropriate solutions proposed to the issues in the case study.
_4705
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1.0 to >0.0 pts                 Unacceptable
No action suggested and/or inappropriate solutions proposed to the issues in the case study.
_8752
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0.0 to >0 pts                 No Marks

_866        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts


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This criterion is linked to a Learning OutcomeConsiders the opinions of others in a respectful manner by responding or commenting to other students. _3778
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Range               
         threshold:            pts         Edit ratingDelete rating

10.0 to >7.0 pts                 Excellent
Replies substantially to two or more other students’ posts with quality feedback. References or experiences are always included in support of the answers.
_575
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7.0 to >4.0 pts                 Good
Replies substantially to one other student’s post with constructive feedback in a respectful manner.
_4076
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4.0 to >1.0 pts                 Poor
Replies briefly to one other student’s post with constructive feedback in a respectful manner.
_335
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1.0 to >0.0 pts                 Unacceptable
Does not consider the positions of other students or do not respond to student generated questions with constructive feedback in a respectful manner.
_2770
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0.0 to >0 pts                 No Marks

_72        This area will be used by the assessor to leave comments related to this criterion.                  pts       

 /         10.0 pts


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This criterion is linked to a Learning OutcomePostings follow course requirements of timeliness. Initial posts are completed by Friday 11:59pm ET and replies or comments to other students are completed by Saturday 11:59pm ET. _7687
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Range               
         threshold:            pts         Edit ratingDelete rating

10.0 to >7.0 pts                 Excellent
Postings and replies/comments always occur in a timely manner.
_1760
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7.0 to >4.0 pts                 Good
Posting and replies/comments frequently occur in a timely manner most of the time.
_3667
Edit ratingDelete rating

4.0 to >1.0 pts                 Poor
Posting and replies/comments occasionally occur in a timely manner most of the time.
_9834
Edit ratingDelete rating

1.0 to >0.0 pts                 Unacceptable
Posting and replies/comments do not occur in a ti

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