I will pay for the following essay Developing an Integrated Marketing Communications Strategy. The essay is to be 18 pages with three to five sources, with in-text citations and a reference page.
This paper will focus on developing an integrated marketing communication strategy for Selfridges, a departmental store located in London, United Kingdom. The objectives of the marketing strategy will include: increasing awareness of the products and brand visibility, increasing company sales, and customer base, enlarging the marketing channels and integrating the marketing content to convey a similar message that focuses on product quality and excellent customer shopping experience ad service. These objectives will be achieved by launching a comprehensive marketing campaign that will focus on several marketing channels. These channels include offline, online, mobile and social media marketing strategies. The department store is also called Selfridge & Co. It is a chain of high-end departmental stores that was founded by Gordon Harry Selfridge. The basis of the store’s success is the innovative marketing strategies that have been used over time. For example, at the initial stages, Gordon used creativity to making shopping adventurous by putting merchandise on display so that customers would be attracted to the departmental stores. He put highly profitable items at the front end so that customers could easily see them. He made policies that made it easy and safe for customers to shop. These techniques have been developed by other departmental stores worldwide. The stores have a slogan that says that the customer is always right. The company has successfully launched profitable advertising campaigns based on this slogan. Following their good customer focus and creative marketing strategy, the stores are very popular and register high profits year after year.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more
Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;