Delta Airline started its operation in 1928 as a small airline with the main aim and objective of providing a reliable air transport. Currently, the airline’s operations are scattered all over the world as they operates in 52 countries with 0ver 308 destinations across the continent. The American based airline, Delta Airlines has been the only major airline that flies to Africa as the other airlines even if they fly to Africa, their operations are not vigorous as those of the Delta. The airline offers both domestic and international services buts its popularity is that it offers more domestic flights in major States in the US.
Delta airline has been ranked as one of the best airline in the world and its ranked second after American airline in terms of passenger carrier. Key Customers The main customers for Delta Airline are American customers since their major operations are domestic ones although it has the highest international flights most flying to Africa. Most of its customers prefer Delta Airline’s services due to reputation the airline have had in the region and it is currently one the most popular airline in United States after American Airline.
Delta Airline services is also very popular as it offer very competitive flight rates in the region and most of the time, they offer their services at discount rates to attract more and more clients. The main aim and objective of Delta Airline is to ensure that the customers they serve are satisfied and they do not only come back for more services, but also recommend the customer services to their friends and relatives. The customers are usually very happy with Delta Airline due to the fact they study the market and adjust their fare prices accordingly and their services are extremely popular during winter season when they are discounted.
Core Services of Delta Airline Delta Airline is one of the most competitive airlines in United States. Its main services include offering passenger flights and cargo carrier. Being the most internationally networked airline, Delta Airline is very popular among air transport passengers as they serve most of destination. Currently, the airline has over 300 destinations it serves across the continent and this gives them goodwill among its customers and I wonder they are popular. The airlines keeps on looking ways of satisfying their customers and as keeps on adding more flight in a certain route to ensure their customers’ needs are taken care.
They are also on the look out on other destination where they can increase their destination in order to serve their customer. Value Proposition from the Customers Perspective The airline besides being one of the best airlines in United States and in the world at large since it offers international flights, there is still room for improving their services in order to serve their passengers. Customers usually view a product or services in very many perspective before their make their decision on whether to buy it or not. For this case, Delta Airline services are not exception to this customers’ notion.
One of the most valuable concepts when it comes to Delta Airline’s customers is safety. The world today is under threat of security and safety is the best precaution that can give an assurance that there is enough security. Since the September 11 attack on the World Trade Centre the worse disaster to occur in the American history, airlines operations in terms of security and safety drastically changed. For this case, Delta airlines customers are not exemption in terms of the need to ensure there is a guarantee in terms of safety while someone is flying.
The customers’ value security of the airline to ensure their flights will be secure and there are no chances of hijacking of the aircraft. Although airline business was affected drastically since the September 11 attack, business has returned to normal after the airlines assured their clients that they have enhanced security in their operation thereby guarantee them adequate security while using their flights. Airline’s Competition and Assessing Sustainability of Current Position The worlds today is full of competition in any business and its only businesses that offer competitive products services in the market.
Airline services are not an exemption since there are so many airlines that are in operation in the world today. For this case, each airline has to ensure they integrate their services in order for them to look unique from any other services. Airlines that compete with Delta Airline Company include: American Airline; Continental Airlines; America West; United Airways; Frontier Airlines and US Airways among other airlines. For this case, the competition in the airline industry is very stiff and for Delta services to prevail in the market, they have to ensure they are competitive.
Also taking into consideration that the airline operates both domestic and international flights, there are many more competitors in the industry that compete with Delta Airline. Since price happens to be the main determinant when it comes to product’s competitive advantages, Delta Airline ensures that they adjust their fare rates accordingly to go with the current market. For this case, Delta Airline’s fare are adjusted seasonally so that they services can continue prevailing in the market.
They ensure they fare rates are discounted and this has made their services to be very popular in the world. Distribution on the other hand happens to be the other concept that must be considered in marketing of company’s product. Since there is a very stiff competition in the airline industry, airlines have to make sure that their services are scattered all over the world. For this case, the only airline that would survive is the one with as many destinations as possible, in order for their services to be accessible by clients.
Currently, with over 300 destinations in 52 countries, at least Delta Airline services are distributed accordingly and their services are within the reach of many who are likely to use air transport. On the other hand, promotion of products in the market is another crucial concept that needs to be considered in order for organization products to be competitive in the market. No one will know the existence of products in the market unless the customers are made aware of their existence. For this case, an organization has to ensure it is involved in world wide campaigns to ensure their products are made known in the market.
This is the only to popularize a product and to ensure that they have a good position in the market for an organization to achieve it aims and objectives of its operations. For this case, Delta airline is involved with a number of promotion activities to ensure their products are competitive in the market. Some of promotion activities that Delta Airline is involved in are discounted fare rates, advertising, use of coupons and even direct mails. This ensures that their services are made known to people.
For this case, they have a better chance of achieving their goals and objectives are passenger increases due to advertising. As for Delta Airline, their services have continued to be competitive in the market since they keep on advertising them. Delta Airline also ensures that their services are made know to the public through the internet as it has advertised for their services in their main official website and other affiliated websites. The product itself is another important concept when it comes to competitive advantage of a product in the market.
A product of a company has to be integrated so that it stands out among the competitors products. For this case, the product must be very unique for it to attract customer who might be in need of it. When it comes to airline services, Delta Airlines services are very unique and this is the reason the company has continued to experience growth in both US and international market. Since their offer services to passenger, they ensure they give the best customer care services to their client in order to satisfy them.
Customer care services for the airlines starts from the time one buys a ticket to the time one is alight the aircraft. How one is treated during his or her flight matters a lot and this ensure that the customer will come for more services next time, and will also recommend the organization services to their friends and relatives. Business Processes that Support the Delivery of Value to the Customer Various customers of the airline have different needs that attract them to seek their services. For this case, the airline has to ensure it satisfy them in order to attract them in the market.
Enhanced customer care is one of the value that has ensure that Delta Airline will not only maintain their customers but will also attract more customers. They attend to their customers with a lot of courtesy and respect and this ensures them that they are highly regarded making their services to be very popular in the market today. Security check for Delta Airline is another major concern that has ensured customers are satisfied to their fullness. All passengers and languages undergo a thorough security check to ensure they are free from any harmful effect.
This in turn gives a guarantee to the customers as they are at least assuring they will reach their destination safely without any harm. Security threat in the airline industry is one the major concern for passengers and unless there is an assurance that their flights will be save, they will not use their services. Delta Airline has ensured that it gives security check a priority in delivering their services to their passengers and this in turn has made them achieve their organizational goals and objectives.
Delta Airline being one of the best airlines in United States at to the world at large has adequate capital funds that would support any operation the organization might need to be involved. When it comes to acquiring new aircraft, it can acquire them without difficultness and this makes it possible to for it to achieve its goals and objectives. One of the main goals and objectives of the of the airline is to offer the best services in airline industry that is not only competitive in United States alone, but also to the whole world and large.
For this case, they have ensured that they acquire new aircraft models in order to serve them in the best way possible. The acquiring of Boeing 777-200ER, 767-300ER and select 767-400ER has enabled the organization to become very popular in the world market. These are some of the latest aircraft models that no many airlines have acquired, and due to their comfort, the airline attracts more and more passengers who use their services. The company target to acquire Boeing 777-200LR a lie flat sleeper model next year and by 2010, they will have introduced it to all their international flights.
With the most recent aircraft model, the organization has been able to achieve it objective of making profit. The organization has a very strong management team that is always on it toes to ensure that there is no other airline that will offer the best services in the industry. They ensure they alter their fare rates occasional in order to go with the current market, whereby they lower their fare during low seasons and increase them during high seasons. They compare their fare rates with other airlines to ensure theirs are very competitive in the market.
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