Create a 9 page essay paper that discusses A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss how to successful market entry and create competitive advantage in a new overseas market.
needed to consider certain major determinants or entry modes that include licensing, joint venture, exporting and proprietorship (Agarwal & Ramaswami, 1991). Moreover, apart from the aforementioned factors, there are also certain other important aspects that are equally important for a firm to consider entering into the overseas market which includes cultural differences, political as well as financial environment, legal system and technological infrastructure. In this similar context, it can be affirmed that two significant strategic perspectives play an imperative role in generating along with attaining sustainable competitive position in the overseas market such as Industrial Organization (I/O) and Resource-Based View (RBV) of the organisation. I/O is fundamentally based upon the assumptions that the valuable resources of a particular business firm are homogeneous as well as vastly transportable in the business market. On the other hand, RBV is principally based upon the notion that the business firms are heterogeneous in respect to their internal competencies and valuable resources (Korsaa & Jensen, 2010).
In this discussion, the issue relating to the fact that a firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market will be take into concern. Moreover, the procedure regarding how a firm might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market will also be portrayed in the paper. In this regard, Apple Inc. as a firm would be considered.
Apple Inc. is regarded as an American based multinational business corporation that produces as well as sells broad assortment of products that include personal computers as well as computer software and consumer electronics among others. It has been apparently observed that the business markets of Apple are highly competitive due to the introduction of various attractive products
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