Complete 2 page APA formatted essay: Unit 6, Chapter 13 &14 part 2.
Polarized attitudes of “We vs. They” have established because they have developed their own focus rather than building a company focus. They are solely concerned with the profitability of their own units rather than looking on the bigger picture. Communication and cooperation had slacken-off and they are not sharing the vital information with each other, which can strongly affect the organizational productivity.
Manufacturing and Marketing are the core functions of an organization so harmonious relationship between these two interfaces are crucial antecedents to business success. As the case has portrayed conflict between these two functions, we must manage the conflict between these units properly in order to run successful business operations. We first need to understand the issues these departments face, their strategies and the structure under which they operate. As specified in the case that the company is growing under a functional structure, this seems to be the ultimate root cause of the problem. The functional structure has its inherent disadvantages. Under such structures, the functions are detached from each other and they develop a “WE” attitude. Problems are analyzed from one perspective and the individuals within each function are isolated from each other and they have a little understanding of each other. Thus the conflict can be best managed by making structural changes in it.
The most viable solution to the above problem is to move from a functional structure to a process-oriented or product team structure. The product team structure forms teams comprising of individuals from different organizational departments such as manufacturing, marketing, engineering and finance and these teams share common goals and objectives. Such teams assure that issues related with marketing and manufacturing departments will receive proper attention early on and provides a cross-sectional,
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