Blockbuster image

Table of contents

There are 2 types of diversification: related and unrelated. Related diversification is where the company enters an associated market/ industry while unrelated diversification enters a market/industry with minimal to no experience at all. Relating these strategies to Blockbuster Inc, current portfolio, it loud seem that H. W. Huskiness’s focus is on Diversification. As diversification is the option which entails the greatest risk (and potentially the greatest reward), alternatives must be presented to ensure that:

  • risk would be minimized;
  • sustainability/growth must be achieved.

Improve market penetration by concentrating resources on Video Rentals only

Financially, a low-risk option where the company will continue to earn or potentially increase their revenue by obtaining video rental customers from their competitors without having to spend on acquiring ewe and unsure businesses. Sell previously acquired business units (e. Music retailer, TV and film shares, etc) and reinvest capital on promotions and rebinding as necessary. Company could further specialize in current product marketing and development. The concept of putting your eggs in one basket is somewhat of a risk in itself as the company would be fully reliant on the video rental market alone.

Improve market penetration and venture on market development

This option has the benefits of Option A above without the risk of fully investing company resources n the local video rental market alone.

As the local market is relatively saturated, new markets may be obtained internationally. The relative risk is that investing in stores internationally will require capital and that the international markets may not be as responsive as local ones.

Maintain/improve current performance of Video Rental sub-unit and Continue Diversification

Relatively risky option where current resources will be used not only to explore new products but explore new market s as well. This option however, when executed properly can ensure the company’s true not only as a video rental giant but as an entertainment company. Done in the wrong way however can lead to disastrous results and the company’s downfall eventually. Current capital made through the “cash cow” of video rentals can be used to subsidize the newly purchased businesses in terms of capital investment, research and the like to improve the company’s position in the market for such. If met with a certain level of success, the company can also explore market/product development for not only video rentals but for their new products as well.

Maintain/improve current performance of Video Rental sub-unit and Continue Diversification

Though risky and work/capital intensive at the start, having the foresight of venturing into other forms related business as well would be most logical.

However, through careful planning and prudent investing of current resources for future endeavors (in this case packaging the company as an upcoming changes in market structure and customer demand. Film and TV shares can be considered as backward integration which could strengthen their hold on the home entertainment” market while putting up entertainment centers can be seen as moving out of the same niche which they have thrived in for the past years. All this, while keeping their thriving home entertainment business segment intact. The key here in essence is to milk the cow for whatever it’s got, invest profits to penetrate new markets, engage in new segments and continuously redesign the company to meet the ever changing needs of the entertainment scene.

Should this option fail if the related investments falter, the company should still be able to function at the present tit its strong market presence. Given however that the industry has been classified as a slow growing one, opportunities to gain more market share and/or segments should never be overlooked. Researching and adapting to new forms media for home entertainment should be focus of Blockbuster Inc (I. E. Product development) if they want to retain their claim as one of the biggest home entertainment companies.

References

  1. Anions Growth Strategy Matrix, Business Strategy http://www. Acanthus. Com/databanks/ strategy/business_strategy. PH? Asps (Accessed on July 1 2, 2013)

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyHomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
business
Great job
Customer 452773, February 13th, 2023
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Business and administrative studies
always perfect work and always completed early
Customer 452773, February 21st, 2023
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes

escort

-
eskişehir escort
- Korsan taksi Antalya

escort

-
eskişehir escort
- Korsan taksi Antalya