Benchmark Assignment—Marketing Strategy

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:
Section 1: General Product Information
Describe the health care company or product
Describe how you will market your health care company or product.
Describe how the marking plan will differ from other marketing plans currently available to consumers.
Describe the value of the services offered by your health care company or product.
Section 2: Consumers
Differentiate health care access options for consumers.
Differentiate the health care access options that are available to your target audience.
Analyze how the health care access options will affect how you market to your target audience.
Analyze how consumers communicate health care access options.
Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  
Section 3: Impact of Outside Agencies
Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
Analyze the effect of health care reform on the health care consumer products and services.
Analyze how health care reform will affect your target audience.
Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
Explain how consumer’s options for health care are changing.
Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
Explain why all of these factors are important for your marketing strategy.
Format your assignment consistent with APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references.

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