4 Ways Small Businesses Can Survive the Slower Months

Table of contents

When I entered the small-business game as the president of , a self-storage facility, I knew to expect a seasonal slowdown. After all, fewer people need storage facilities during the busy holiday months as moving isn’t exactly a priority. But expecting the slowdown and actually experiencing the slowdown are two very different things.

While I felt powerless as I watched my sales goals slip, I definitely wasn’t alone.Many industries, known as , face slowing sales from weather, economic and seasonal shifts. For example, lodging and resorts see scorching hot summer months of sales and revenue, but their empty rooms and tables are left to collect dust over the winter. Or restaurants incur a slowdown during the holiday season.

Car manufacturers, retail stores, news production and residential construction are also . Obviously, many businesses in these industries can keep their doors open, so there must be a secret to managing the consumer cycle. While it took me a while to uncover best practices to keep my business alive, I’ll happily share my secrets with you now.


1. Research the economy’s impact on your industry.

For example, when the housing market took a turn, smart builders quickly reallocated resources to . By understanding how the real-estate market affected the likelihood of customers pursuing new construction, some builders not only protected their businesses but also thrived amid a tanking industry.

The storage industry was also affected in 2008 by the Great Recession. With fewer people moving — fewer, to be exact — businesses like mine had to respond or sink. So our company looked deep into what produced cash flow — and what didn’t — in order to get lean and survive the recession.

The best way to stay afloat at hard times is to have healthy, open relationships with your bank and your money partners, using clear communication during the good times and the bad.

2. Respect the seasons.

When things are looking up, it’s easy to hope and plan for continued success. However, staying positive should never mean staying ignorant.

Talk with experienced professionals in your industry about how they handle seasons of slow foot traffic. If they’re willing to share, ask how they prepare for the slower months. Take their suggestions into consideration, and devise specific strategies and goals your unique business can put into place to survive the seasonal slump.


3. Create a proper yearly plan.

Accounting for bad days is just as important as accounting for good ones. As you prepare your yearly budget and goals, consider the peaks and valleys in revenue, and set aside enough cash to keep operations alive during those rainy days. And don’t just prepare for the worst: Use the slow seasons to your advantage. Take that extra free time to , plan for the future or revisit your branding — you know, the things you can barely find time for during those hectic busy seasons.


4. Don’t panic!

Even with plans in place, the slow seasons are an emotional roller coaster. Accounting for loss isn’t the same as actually watching money leave your hands. When the downswing hits, avoid reaching for drastic change. and downsizing feel like quick solutions, but they can harm your business in the long run.

Stay the carefully crafted course, and the rough waters will seem less scary.


As your business faces seasons of change, understand that you aren’t alone. Many businesses are facing the same struggles as you, and if they can withstand it, you sure as hell can, too. So keep your chin up, plan for the worst and hope for the best.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with My Homework Geeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat


eskişehir escort


eskişehir escort
Live ChatWhatsApp


eskişehir escort